Our process

How we work with you to build sustainable growth

A note from our founder

I’m a creator who’s passionate about digital marketing, websites, and design—but more importantly, I’m obsessed with building systems that actually work.

For the past 8+ years, I’ve been leading digital marketing at a Deloitte Fast50 technology consulting firm, working with clients across fintech, medtech, logistics technology, renewable energy, and edtech. I built their marketing function from the ground up: brand positioning, content strategy, SEO, Google Ads, website development, and partnerships across Europe and beyond.

But here’s what I learned along the way & why I founded BaBS: Most businesses don’t need another vendor. They need a partner who builds the foundation, hands over the keys, and teaches their team to drive.

Working in tech taught me that the best solutions aren’t just beautiful—they’re sustainable. They empower teams to move fast without breaking things. They’re built on strategy, not guesswork.

Too many businesses get stuck in one of two traps: the DIY spiral—wasting time on trial and error with tools they don’t fully understand—or the agency dependency loop—paying for impressive work but getting stuck waiting on updates for everything.

BaBS exists to break that cycle. We build your brand, website, and marketing systems—then we train your team to scale them independently. You get the strategy and execution of a top-tier marketing team, plus the templates, tools, and training to keep the momentum going long after we’re done.

Adnan Tuccar, Founder and CEO

Our philosophy

Marketing shouldn’t feel like a black box. You should understand what’s working, why it’s working, and how to keep it going.

At BaBS, we build the foundation—brand strategy, SEO-friendly websites, content systems, AI-integrated workflows—then we equip your team with everything they need to run with it: templates, training, documentation, and confidence.

We’re not here to create dependency. We’re here to create capacity.

Book a strategy call
1

Consult & learn

Every project begins with a deep-dive conversation about where you are, where you want to be, and what’s standing in your way. We audit your current brand, website, content, and marketing efforts to understand what’s working and what’s not.

This phase is about clarity—for both of us. We map out your goals, your audience, your competitive landscape, and your internal capacity. By the end, you’ll have a clear picture of what you actually need (not just what you think you need) and whether we’re the right fit.

What happens:

  • Discovery call and introduction
  • Brand and digital presence audit
  • Competitive analysis
  • Goal setting and success metrics definition
2

Plan & approve

Once we understand your business, we create a comprehensive strategy and project roadmap. This isn’t vague agency speak—it’s a detailed plan showing exactly what we’ll build, how it will work, and what your team will receive.
You’ll see wireframes, content outlines, timelines, deliverables, and training plans before we build a single thing. This is your chance to give feedback, ask questions, and make sure we’re aligned on every detail.

What happens:

  • Strategic roadmap and project timeline
  • Wireframes and design concepts (for web projects)
  • Content strategy and SEO plan
  • Complete deliverables list and asset inventory
  • Approval checkpoints and revision process
3

Execute & collaborate

This is where strategy becomes reality. We build your website, create your brand assets, develop your content systems, set up your marketing tools—all while keeping you informed and involved.

This isn’t a black box process. You’ll have regular check-ins, access to progress updates, and opportunities to provide feedback at key milestones. We work collaboratively because the best results come from combining our expertise with your business knowledge.

What happens:

  • Website development and design implementation
  • Content creation and SEO optimisation
  • Brand asset creation (templates, visuals, guidelines)
  • Marketing tool setup (analytics, ads, automation)
  • AI workflow integration and training materials
  • Iterative feedback and refinement
4

Handoff & ongoing support

When we deliver your project, you’re not just getting files—you’re getting a complete system. We provide training sessions, documentation, template libraries, and everything your team needs to execute without us.

But we don’t disappear. If you need ongoing support—whether that’s website maintenance, content creation, SEO optimization, or strategic consulting—we’re here for that too. The difference is, it’s optional, not mandatory.

What happens:

  • Complete asset handoff (website access, files, templates, brand kits)
  • Training sessions for your team (live or recorded)
  • Comprehensive documentation and usage guides
  • 30-day post-launch support for questions and adjustments

Optional ongoing services:

Website management and updates

Monthly content creation

SEO monitoring and optimisation

AI management

Google ADs management

Quarterly strategy consulting

Additional template design

Team training refreshers

3D visualisation and rendering

Ready to get started?

Every great partnership starts with a conversation. Let’s talk about your business, your goals, and how we can help you build something that lasts.

Book a strategy call