Our services
How we work with you to build sustainable growth
Branding
Building the foundation of who you are and how you show up.
We don’t just make logos. We build the strategic framework that guides every piece of communication you put out. From positioning to visual identity, this is where your brand finds its voice.
What's included:
Branding
Messaging
Visual identity
Story & narrative
Brand guidelines
Deliverables
- Brand strategy deck
- Complete visual identity package (logos in all formats, color codes, font files)
- Messaging playbook
- Brand guidelines PDF
- Story framework for marketing use
Outcome
A brand system that your team can reference and execute against consistently, whether they’re creating a social post or pitching investors.
Content & SEO
Strategic content that gets found and gets results.
Content without strategy is noise. We build content systems that drive organic traffic, establish authority, and convert; optimised for both traditional search and the AI-powered future of discovery.
What's included:
Content strategy
SEO optimisation
LLM & AI Search
Copywriting
Content Templates
Deliverables
- SEO strategy document with target keywords and roadmap
- Content calendar (3-6 months)
- Optimised website copy
- 5-10 pillar content pieces (blogs, guides, or resources)
- Content template library
- AI search optimisation guidelines
Outcome
A content engine that attracts your ideal customers organically and positions you as the go-to expert in your space.
web development
Websites that look great and work even better—built for you to manage.
We design and develop websites on platforms you can actually use. No custom code that traps you. Just clean, strategic sites built on WordPress, Elementor, Wix, or your platform of choice.
What's included:
Setup & architecture
Custom design
Development
Plugins & integrations
Training & handoff
Deliverables
- Fully functional website
- Mobile-responsive design
- SEO foundation (meta tags, site speed optimisation, schema markup)
- Website training documentation
- Template library for future pages
- 1-month post-launch support
Outcome
A professional website you’re proud to share, and a team that knows how to update and expand it without calling us every time.
AI Integration
Turn AI from a buzzword into a competitive advantage.
Most teams have access to AI tools but don’t know how to use them effectively. We build your marketing tech stack, integrate AI into your workflows, and train your team to leverage it like pros.
What's included:
Marketing tech stack
AI-powered workflows
Prompt training
LLM SEO
Custom GPTs
Deliverables
- Custom AI workflows and automations
- Custom GPT or assistant setup (if applicable)
- Prompt library specific to your brand and use cases
- Team training sessions (live or recorded)
- AI tool usage guidelines
Outcome
Your team moves faster, creates better content, and stays ahead of competitors still figuring out AI basics.
Asset Systems & Templates
Everything your team needs to execute without starting from scratch.
This is where strategy becomes sustainable. We build complete libraries of templates, visuals, and assets soyour team can create on-brand materials quickly and confidently.
What's included:
Templates library
Visual asset library
Brand kit
Social media
Content frameworks
Deliverables
- Complete Google Drive workspace with organised assets
- 20-50+ templates depending on scope (docs, decks, graphics, social)
- Editable source files library (Canva)
- Visual brand kit with all logo/graphic files
- Usage instructions and best practices guide
Outcome
Your team can produce professional, on-brand materials in minutes instead of hours. No designer or approval bottlenecks.
Google Ads Setup & Strategy
Paid traffic that actually converts.
We don’t just throw money at ads—we build strategic campaigns based on clear goals, audience research, and conversion optimization. We set up your Google Ads account, create campaign structures, write compelling ad copy, and train your team on ongoing management (or we can manage it for you).
What's included
- Google Ads account setup and configuration
- Keyword research and competitor analysis
- Campaign structure and ad group organisation
- AD copywriting and A/B testing setup
- Landing page optimisation recommendations
- Ongoing management services (optional)
Outcome
Strategic paid campaigns that drive qualified traffic, with the option to manage them yourself or have us handle optimisation.
3D Rendering & Visualisation
Bring your products and ideas to life visually.
Whether you need product renders for e-commerce, architectural visualizations, or branded 3D visuals for marketing, we create photorealistic renderings that elevate your brand and help customers see what you’re building.
What's included
- Product rendering for marketing and e-commerce
- 3D visualisation
- Branded 3D visual assets for campaigns
- Source files for future edits
- Multiple angles and variations
- Animation and motion graphics (optional)
Outcome
High-quality visual assets that showcase your products or concepts before they’re even built.
PR & Media Strategy
Get your story in front of the right people.
We help you craft compelling narratives, identify media opportunities, and build relationships with journalists and publications in your industry. This isn’t about spam press releases—it’s about strategic storytelling that earns coverage.
What's included
- PR strategy and media targets identification
- Press kit development (fact sheets, bios, images)
- Press release writing and distribution
- Media pitch development and outreach (UK, Ireland)
- Media relationship building (UK, Ireland)
- Crisis communication planning (if needed)
Outcome
Strategic media coverage that builds credibility and reaches your target audience through trusted publications.
Team Training & Workshops
Empower your team with the skills they need.
Whether you need training on SEO fundamentals, AI prompting, content strategy, or how to use your new marketing tools, we offer customized workshops that upskill your team and build internal capacity.
What's included
- Customised training modules based on your needs
- Live workshops (virtual)
- Recorded sessions for future reference
- Training materials and resources
- Hands-on exercises and real examples
- Q&A and ongoing support period
Topic's we cover
- SEO fundamentals and best practices
- AI tools and prompt engineering
- Content strategy and creation
- SEO tracking and optimisation
- Social media marketing
- Brand consistency
Outcome
A more confident, capable team that can execute marketing strategies independently.
CRM Setup & Integration
Organise your customer data and automate your sales process.
We set up and configure CRM systems (HubSpot, Salesforce, Pipedrive, etc.) that actually work for your business. From data migration to automation workflows, we build systems that help your team close deals faster and nurture relationships better.
What's included
- CRM platform selection and setup
- Data migration from existing systems
- Custom fields, pipelines, and deal stages
- Email integration and tracking
- Automation workflows (lead routing, follow-ups, notifications)
- Integration with your website, forms, and marketing tools
- Team training on CRM usage
- Documentation and best practices
Outcome
A CRM system that organises your sales process, automates repetitive tasks, and gives you visibility into your pipeline.
Analytics & Reporting
Know what's working with clear, actionable data.
We build custom dashboards that track what matters to your business—not vanity metrics. Using tools like Google Analytics 4, Looker Studio, and others, we create reporting systems that make data easy to understand and act on.
What's included
- Analytics audit and goal setup
- Custom dashboard creation (Looker Studio, Google Analytics, etc.)
- KPI identification and tracking setup
- Conversion tracking implementation
- Automated reporting schedules
- Training on how to read and use reports
- Monthly or quarterly performance reviews (optional)
- Documentation and best practices
Outcome
Clear visibility into your marketing performance with dashboards you can actually understand and use to make better decisions.
CSR Initiative Design
Build social impact programs that align with your brand.
We help you design and launch Corporate Social Responsibility initiatives that create real impact while strengthening your brand. From strategy to execution, we build programs that matter—to your community and your business.
What's included
- CSR strategy and program design
- Stakeholder identification and partnership development
- Branding and messaging for initiatives
- Campaign planning and execution
- Impact measurement framework
- Internal and external communications
- Launch event planning (if applicable)
- Documentation and best practices
Outcome
Meaningful social impact programs that align with your values, engage your team, and strengthen your brand reputation.
Optional ongoing services:
Website management and updates
Monthly content creation
SEO monitoring and optimisation
AI management
Google ADs management
Quarterly strategy consulting
Additional template design
Team training refreshers
3D visualisation and rendering
Our philosophy
Marketing shouldn’t feel like a black box. You should understand what’s working, why it’s working, and how to keep it going.
At BaBS, we build the foundation—brand strategy, SEO-friendly websites, content systems, AI-integrated workflows—then we equip your team with everything they need to run with it: templates, training, documentation, and confidence.
We’re not here to create dependency. We’re here to create capacity.
Ready to get started?
Every great partnership starts with a conversation. Let’s talk about your business, your goals, and how we can help you build something that lasts.
Social Media
A strategy that makes sense, training to execute it.
We don’t manage your social media day-to-day—we give you the strategy, content frameworks, and training to do it yourself (or equip your team to do it well). If you want ongoing support, we offer that too.
What's included
Optional ongoing support
Outcome
A clear social strategy your team can execute confidently, with the option for hands-on support if needed.