Complete digital transformation for NASC
From legacy platform to modern marketing engine
A full-scale migration from outdated Drupal to modern WordPress, paired with visual modernisation, SEO strategy, and marketing systems and template libraries that put their team in control.
Project overview
- Client: NASC, Migrant & Refugee Rights Centre
- Industry: Human rights NGO
- Timeline: 1 month
- Services: Migration • Web design and development • SEO • Ads management • Templates • Content strategy
The challenge
NASC was operating on an outdated Drupal/PHP website that had become a significant barrier to their growth. The legacy platform was difficult to manage, visually dated, and lacked the infrastructure needed for modern digital marketing.
Key painpoints:
- Visual presence didn't reflect the quality of their work
- Team couldn't make content updates without developer support
- Team couldn't make content updates without developer support
- Slow, outdated website that was running on a PHP version that's not being supported anymore
- No way to integrate SEO tools or do technical or on-page optimisation
- Limited ability to run effective digital marketing campaigns
NASC needed more than just a website refresh. They needed a complete digital transformation that would ensure the digital presence of their NGO and also empower their team to move independently.
Rather than simply migrating content, we used this transformation as an opportunity to rebuild NASC’s entire digital foundation, from technical infrastructure to marketing systems.
Our approach
We executed a comprehensive digital overhaul, touching every aspect of Nasc’s online presence while maintaining continuity with their established brand identity.
What we delivered:
- Technical migration & infrastructure
- New website design and development
- Visual modernisation
- SEO tooling and optimisation
- Team empowerments assets
- Marketing systems for ADs and organic campaigns
Let's do a deep dive.
> Technical migration & infrastructure <
Platform transformation
- Migrated content from legacy Drupal/PHP to modern WordPress with Elementor
- Developed custom designs and templates on Elementor for future-usability
- Implemented premium hosting optimised for speed, security, and reliability
- Built mobile-responsive architecture from the ground up
Performance optimisation
- Site speed optimisation for improved user experience and SEO
- Security hardening and SSL implementation
- Backup and maintenance systems
- Plugin optimisation and integration setup
- GA4 and Google ADs integration for optimised tracking and targeting
> Visual modernisation <
Design overhaul
- Contemporary redesign using existing brand colors and logo
- Clean, modern aesthetic that elevated their market positioning
- Improved information architecture and user flow
- Professional imagery implementation and layout systems
User experience
- Intuitive navigation structure
- Improved and clearer call to actions
- Mobile-first responsive design
- Accessibility improvements
- Clear calls-to-action throughout the site
> Content and SEO strategy <
Content optimisation
- Comprehensive content audit across all existing pages
- Strategic content improvements for clarity and conversion
- SEO-optimised site architecture and URL structure
- On-page optimisation: meta descriptions, headers, alt text
Technical SEO
- Schema markup implementation
- XML and LLM sitemap creation and submission
- GA4 and Google Search Console integration
- Page speed and core web vitals improvements
- Internal linking strategy
> Team empowerment assets <
Template library
- Canva setup with branded templates
- Social media post templates (Instagram, LinkedIn, Facebook)
- Blog post cover templates
- Email header, presentation, and document templates
Documentation & handover
- Website management guide
- Content publishing workflows
- Brand asset organisation system and usage templates
- Best practices documentation
The results
Discover the outcomes of the collaboration
NASC now operates with a modern, professional digital presence that matches the quality of their work. More importantly, their team has the tools and systems to create marketing materials and manage their website independently.
Modern website
Modern, responsive, and SEO-friendly website that loads fast and looks professional
Asset library
Complete marketing asset library for easily creating consistent, on-brand materials
Team autonomy
The NASC team can now publish content and make updates without developer dependency
Growth foundation
Foundation for sustainable organic growth through SEO and better domain authority
The impact?
The transformation eliminated the bottleneck of technical dependency. What once required developer support and weeks of waiting now takes minutes. The team went from feeling stuck to feeling empowered – confident in their ability to maintain momentum and grow their digital presence.
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